Freepik
August 2023 - Currently
THE CHALLENGE
Turning Freepik into the main creative suite, integrating all creative solutions (Stock + AI + Edit) in one site.
Over the past 2 years, the Freepik team has been working on transforming the company into a creative suite where designers can complete any project, from scratch to final product. All within one same platform, without jumping between different software.
For a company that started as an stock image site in Málaga, this transformation has been (and still is) a massive challenge, pushing us to compete against major international stock and AI giants like Getty and Midjourney in an ever-changing, highly competitive landscape.
Personally, I’ve worked on various projects within the marketing team, taking on roles as a copywriter and creative, while also collaborating with other departments like UX.
Currently, I’m part of Freepik’s product marketing team for its AI suite, with a strong focus on the AI Video Generator.
You can check out some of the projects I’ve worked on at Freepik here:
