ESTATE AL LORY
Agency: VCCP Spain
Client: Worten
THE CHALLENGE
Worten, one of the most important technology retail stores in Spain, needed a campaign that helped them stand out from the competition during 2018 Black Friday, increasing their sales by communicating how much money clients could save.
Help Worten gain notoriety during Black Friday
Worten, one of the most important technology retail stores in Spain, needed a campaign that helped them stand out from the competition during 2018 Black Friday, increasing their sales by communicating how much money clients could save.
THE IDEA
We collaborated with the senegalese-spanish rapper “Lory Money” creating the campaign “Estate al Lory”, a song and music video that became the most notorious campaign during 2018 Black Friday. And what’s most important, it helped Worten increase their sales by a 23% and take the lead in the most aggressive sales moment of the year.
We collaborated once more with Lory during the spanish elections of 2019 and created “Lory President”. Worten remained as the one to watch in the world of technology retail in Spain. And that same year, we followed a similar strategy with Glitch Gyals.
Collaborating with someone who wears “Money” in his name
We collaborated with the senegalese-spanish rapper “Lory Money” creating the campaign “Estate al Lory”, a song and music video that became the most notorious campaign during 2018 Black Friday. And what’s most important, it helped Worten increase their sales by a 23% and take the lead in the most aggressive sales moment of the year.
We collaborated once more with Lory during the spanish elections of 2019 and created “Lory President”. Worten remained as the one to watch in the world of technology retail in Spain. And that same year, we followed a similar strategy with Glitch Gyals.
Executive Creative Director: Beto Nahmad
Creative Director: Charlie Pérez Sauquillo
Account Management: Carlota Arriols, Adrián Conrado
Art Direction: Sergio Kian, Maria Prado
Copywriting: Javi Sendra, Manu Gómez
Design: Daniel Sáez
Produced by: Jakiens
Creative Director: Charlie Pérez Sauquillo
Account Management: Carlota Arriols, Adrián Conrado
Art Direction: Sergio Kian, Maria Prado
Copywriting: Javi Sendra, Manu Gómez
Design: Daniel Sáez
Produced by: Jakiens
AWARDS
Inspirational (2018)
Gold in Influence Strategies
CdeC (2018)
Shortlisted
Premios Eficacia (2018)
Shortlisted in Influence Strategies
Chime Cymbal (2019)
Gold in Best Online Content
Inspirational (2018)
Gold in Influence Strategies
CdeC (2018)
Shortlisted
Premios Eficacia (2018)
Shortlisted in Influence Strategies
Chime Cymbal (2019)
Gold in Best Online Content