PON CORAZÓN A TU CORAZÓN
Agency: After Madrid
Client: Spanish Heart Foundation
THE CHALLENGE
Making people concerned about the importance of looking after their heart.
Heart diseases have become one of the main causes of death in Spain. That’s why the Spanish Heart Foundation wanted a campaign for the Heart Week that concerned people to look after their own heart.
Making people concerned about the importance of looking after their heart.
Heart diseases have become one of the main causes of death in Spain. That’s why the Spanish Heart Foundation wanted a campaign for the Heart Week that concerned people to look after their own heart.
THE IDEA
Illustrators pour all their heart into their own illustrated “hearts”, and we could all learn to put as much heart as them.
For this campaign, we used the donated hearts of our most important illustrators to encourage people to take care of their own hearts.
Website
Get our most important artists and illustrators to “donate” us their hearts
Illustrators pour all their heart into their own illustrated “hearts”, and we could all learn to put as much heart as them.
For this campaign, we used the donated hearts of our most important illustrators to encourage people to take care of their own hearts.
Website
Agency: After Madrid
CEO: Jorge Solís
Executive Creative Director: Charlie Pérez Sauquillo
Account Management: Irene Herrero
Art Direction: Sergio Kian, Diana Sánchez
Copywriting: Javi Sendra