THE GOOD PRINT TEST
Agency: VCCP Spain
Client: Worten
THE CHALLENGE
Worten is a technology retail store with the mission to humanize technology, focusing in all the life technology can offer in any product.
Humanizing the technology of a tech retail.
Worten is a technology retail store with the mission to humanize technology, focusing in all the life technology can offer in any product.
THE IDEA
Giving a new use to a print page.
We used something as simple, rudimentary and lacking of “life” as the test pages of printers, and transformed them into a tool that could save lives.
Along with the National Transplant Organisation, we created a software that turned this page into a solicitation to become an organ donor, ready to be sent. We also included the story of a real patient in need for a transplant.
Giving a new use to a print page.
We used something as simple, rudimentary and lacking of “life” as the test pages of printers, and transformed them into a tool that could save lives.
Along with the National Transplant Organisation, we created a software that turned this page into a solicitation to become an organ donor, ready to be sent. We also included the story of a real patient in need for a transplant.
Executive Creative Director: Beto Nahmad
Creative Director: Charlie Pérez Sauquillo
Account Management: Carlota Arriols, Adrián Conrado
Art Direction: Sergio Kian
Copywriting: Javi Sendra, Manu Gómez
Design: Daniel Sáez
Produced by: Jakiens
AWARDS
El Sol (2019)
Shortlisted in Best Use of Print
Shortlisted in Innovative Use of Print Media
Cannes Lions (2019)
Shortlisted in Print: Innovative use of Print and Publishing
Premios Impacte (2019)
Gold in Innovation