UX WRITING CHALLENGE DAY 2
Proactivity
UX Writing Challenge
THE SCENARIO
A user is a working parent, and a big sports fan, in the midst of their favorite sports season who can no longer attend games.
THE CHALLENGE
Write a promotional screen for an app that lets a user choose teams, sends game reminders, real-time score updates and highlight videos.
Write a promotional screen for an app that lets a user choose teams, sends game reminders, real-time score updates and highlight videos.
| Headline: 40 characters max |
| Body: 175 characters max |
| Button(s): 25 characters max |
THE RESEARCH
The second challenge within the UX Writing Challenge was to create a promotional screen for an app that let users be updated with the latest news of their favourite team or sport.
This challenge was closer to my previous experience as a creative copywriter, but still I decided to resist the urge to work as such (look for insights, brainstorm ideas and write accordingly) and tried to empathise with the user through an empathy map.
The second challenge within the UX Writing Challenge was to create a promotional screen for an app that let users be updated with the latest news of their favourite team or sport.
This challenge was closer to my previous experience as a creative copywriter, but still I decided to resist the urge to work as such (look for insights, brainstorm ideas and write accordingly) and tried to empathise with the user through an empathy map.
I wrote different versions until I finally opted for and designed the one below.
