UX WRITING CHALLENGE DAY 8
Proactivity
UX Writing Challenge
THE SCENARIO
The user is a casual music fan and (on occasion) goes to live concerts. They have a music player app on their phone.
THE CHALLENGE
Headline: 30 characters max
Body: 45 characters max
Button: 25 characteres max
Tell the user that one of their favorite bands is playing live in their town. How would you compel them to want to go?
Headline: 30 characters max
Body: 45 characters max
Button: 25 characteres max
THE SOLUTION
This challenge felt like a great opportunity to just let loose my writing. I am an utterly obsessed music fan and I wanted to write with the same excitement I would have if my favourite artist came to my town.
That’s why I decided that I would be writing for Spotify, a brand that, in my opinion, shares the same excitement for music as any of us do.
I came up with several options, where this level of “excitement” varied in its’ intensity. But, continuing Spotify’s tradition of using data-driven insights of users to create their communication pieces, there was an option that played with user’s favourite track from the artist to compel them to get their tickets.
This challenge felt like a great opportunity to just let loose my writing. I am an utterly obsessed music fan and I wanted to write with the same excitement I would have if my favourite artist came to my town.
That’s why I decided that I would be writing for Spotify, a brand that, in my opinion, shares the same excitement for music as any of us do.
I came up with several options, where this level of “excitement” varied in its’ intensity. But, continuing Spotify’s tradition of using data-driven insights of users to create their communication pieces, there was an option that played with user’s favourite track from the artist to compel them to get their tickets.
I tested some of my favourite options with friends and…bingo! This time (just this time), we all agreed.
