UX WRITING CHALLENGE DAY 9
Proactivity
UX Writing Challenge
THE SCENARIO
The user is trying to rent a car using an application but the credit card on file has expired.
THE CHALLENGE
Headline: 30 characters max
Body: 45 characters max
Write them an error message so that they can correct the problem.
Headline: 30 characters max
Body: 45 characters max
THE RESEARCH
On this occasion, I used Jane Ruffino’s Microcopy Canvas as a tool to help me understand better the user’s situation. It was pretty clear that renting a car is not an enjoyable task.
On this occasion, I used Jane Ruffino’s Microcopy Canvas as a tool to help me understand better the user’s situation. It was pretty clear that renting a car is not an enjoyable task.
THE SOLUTION
I designed my message to be concise and direct, irritating the user as less as possible and helping him to solve the problem asap in order to finish his task. I came up with slightly different approaches to design the message.
I designed my message to be concise and direct, irritating the user as less as possible and helping him to solve the problem asap in order to finish his task. I came up with slightly different approaches to design the message.
This was the final proposal I prototyped.