WRITING CHALLENGE DAY 11
Proactivity
UX Writing Challenge
THE SCENARIO
An elderly user is doing a Google search to find an easy way to buy contact lenses online.
THE CHALLENGE
Title: 60 characters
Meta Description: 160 characters max
Write a title and meta description for a website that sells subscription contact lenses delivered to a user every 30 days—convince them to try it.
Title: 60 characters
Meta Description: 160 characters max
THE RESEARCH
I wanted to learn more about the user I was going to write for, so I did some research before anything. I needed to know what device elderly users would be using in order to imagine possible scenarios, so I read some studies about the use the elderly give to technology (sorry, the study I’ll be linking is in Spanish)
I took the data I found to a User Persona Canvas to help me identify some of the possible pain points the user could find along the journey to buy some contact lenses. I then took those conclusions to a Microcopy Canvas, where some interesting ideas about how the message should be structured started to appear.
I wanted to learn more about the user I was going to write for, so I did some research before anything. I needed to know what device elderly users would be using in order to imagine possible scenarios, so I read some studies about the use the elderly give to technology (sorry, the study I’ll be linking is in Spanish)
I took the data I found to a User Persona Canvas to help me identify some of the possible pain points the user could find along the journey to buy some contact lenses. I then took those conclusions to a Microcopy Canvas, where some interesting ideas about how the message should be structured started to appear.
THE SOLUTION
After writing different versions of the message, focusing on various aspects of the offer, I designed the following message.
After writing different versions of the message, focusing on various aspects of the offer, I designed the following message.
