UX WRITING CHALLENGE DAY 12
Proactivity
UX Writing Challenge
THE SCENARIO
A user is creating an account. When they come to the step where they are asked to enter their name, they get an error message. A fraud detection software thinks their name is fake—but it’s wrong 5% of the time.
THE CHALLENGE
45 characters max
Write an error message that prompts them to fix the error without shaming them for having a fake-sounding name.
45 characters max
THE RESEARCH
Once more, I used the Microcopy Canvas to help me create such an specific message. It was pretty obvious that the user would inevitably feel irritated when facing this pain point, so my priority was to come up with a message that would add as less frustration as possible while offering some kind of solution. It was very important to avoid any feeling of having hit a “dead end”.
Once more, I used the Microcopy Canvas to help me create such an specific message. It was pretty obvious that the user would inevitably feel irritated when facing this pain point, so my priority was to come up with a message that would add as less frustration as possible while offering some kind of solution. It was very important to avoid any feeling of having hit a “dead end”.
THE SOLUTION
I wrote several options to help me generate different paths that would take the shame on the user away. But mainly, I wanted the message to also offer a “solution” or a possible next step. These are some of the examples.
I wrote several options to help me generate different paths that would take the shame on the user away. But mainly, I wanted the message to also offer a “solution” or a possible next step. These are some of the examples.
I would have loved to do some AB testing, but that would only make sense if I could somehow access the data on successful account creation rates for users who received the error message in the first place. Something a bit too pretentious for my resources at the time and the nature of this exercise. I finally chose the following message.
