UX WRITING CHALLENGE DAY 13
Proactivity
UX Writing Challenge
THE SCENARIO
He has 6 more deliveries before stopping for fuel and lunch. Due to unexpected traffic, he’s behind schedule
He can choose to stay on his planned route for a few more stops, but risk running low on fuel and missing lunch, or he can get fuel and lunch now and finish the deliveries later.
A short-haul truck driver has a phone app that monitors his route, schedule, fuel & deliveries.
He has 6 more deliveries before stopping for fuel and lunch. Due to unexpected traffic, he’s behind schedule
He can choose to stay on his planned route for a few more stops, but risk running low on fuel and missing lunch, or he can get fuel and lunch now and finish the deliveries later.
THE CHALLENGE
Headline: 30 characters max
Body: 45 characters max
Button(s): 25 characters max
Write a push notification alerting him of this dilemma and options.
Headline: 30 characters max
Body: 45 characters max
Button(s): 25 characters max
THE RESEARCH
Undoubtedly, out of all the challenges laid out by the Daily UX Writing Challenge, this one has been the most difficult and time-consuming I’ve faced.
Due to the nature and extension of push notifications and all the info that had to be communicated, to empathise with the user and write the message meant to choose and prioritise between form and content. A message that could convey all the info would be short, concise but also impersonal. Trying to add a more kind, human tone would really help the driver, who would be already feeling stressed because of the traffic delay. But it would hardly fit all the info about the situation.
Undoubtedly, out of all the challenges laid out by the Daily UX Writing Challenge, this one has been the most difficult and time-consuming I’ve faced.
Due to the nature and extension of push notifications and all the info that had to be communicated, to empathise with the user and write the message meant to choose and prioritise between form and content. A message that could convey all the info would be short, concise but also impersonal. Trying to add a more kind, human tone would really help the driver, who would be already feeling stressed because of the traffic delay. But it would hardly fit all the info about the situation.
THE SOLUTION
I took different approaches to write various versions of the message. I wanted every part of the notification (head, body and buttons) to communicate something different, avoiding any redundancies.
I took different approaches to write various versions of the message. I wanted every part of the notification (head, body and buttons) to communicate something different, avoiding any redundancies.
I finally ended up with two options. The first one was written in a more direct, impersonal and informative tone, fitting as much info as possible. The second one used a kinder tone that would empathise with the truck driver situation.