UX WRITING CHALLENGE DAY 4
Proactivity
UX Writing Challenge
THE SCENARIO
A user is in their favorite supermarket. They open the supermarket’s app on their phone to see what’s on sale and are greeted by a promotion.
A user is in their favorite supermarket. They open the supermarket’s app on their phone to see what’s on sale and are greeted by a promotion.
THE CHALLENGE
Write a promotional home screen for a subscription service that delivers groceries to the user once-a-month for a flat fee.
Write a promotional home screen for a subscription service that delivers groceries to the user once-a-month for a flat fee.
| Headline: 45 characters max |
| Body: 175 characters max |
| Button(s): 25 characters max |
THE RESEARCH
For this challenge I’ve wanted to do some empathy and investigation work before putting my (copywriting) hands to work. I wanted to focus my message on the main benefit the users would be getting from this new functionality, so I filled some user persona files from possible grocery store clients.
For this challenge I’ve wanted to do some empathy and investigation work before putting my (copywriting) hands to work. I wanted to focus my message on the main benefit the users would be getting from this new functionality, so I filled some user persona files from possible grocery store clients.
THE SOLUTION
I quickly realised that saving time would be the main driver, so I designed and prototyped my messages accordingly.
I quickly realised that saving time would be the main driver, so I designed and prototyped my messages accordingly.